Abstract - Ian Spalter

Nature of silicone valley is based on seeing whats next. Ian is the head of Instagram design team and the man behind the visionary ideas of it.

“Design isn't just what it looks like in the moment. It has to do with the entire experience.”

Artwork

I wanted to use calm transitions and forms that do not strain the eyes in the overall composition. I wanted to draw attention to the importance of the first impression, the five seconds, with six connected dots in the middle of the picture. I wanted to reflect Ian's design approach, who is aware of the perceptions and judgments that occur in people's minds. In fact, design decisions that look simple and minimal, but have a lot of work and reason behind them.

Keywords

Defined - Minor change - Huge impact - Adaptable - Calm - Experience